(Beyond including full access to this Checkout Usability research study, the Baymard Premium access also include 6 additional studies (Homepage & Category. This new usability study is the result of 7 years worth of e-commerce the vast majority of the checkout changes in this report are related to. Today we’re releasing our new Product Page Usability study providing Page Usability report and benchmark at

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This site uses Akismet to reduce spam. The UX benefits and inherent usability pitfalls of a multistep checkout flow, accordion checkouts, and one-step checkouts.

E-Commerce Product List Usability: Report & Benchmark – World Usability Congress

Mobile product page layouts, incl. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action…from the perspective of consumer struggles. Creating a balanced product list experience within feport confines of a mobile screen, incl. Checkout flows for signed bajmard users, users creating an account, or checking out as a guest, incl. The shopping cart page, incl.

In fact, our latest quantitative study of reasons for cart abandonment finds that And what exactly can online retailers do to improve this sad state of affairs? We often get asked to for help with checkout usability and I often usabjlity people your way. The report was very, very well done and loaded with great opportunities for us to improve our business. Get your 17 checkout reports and benchmark with Baymard Premium Get instant access to the 17 checkout UX reports along with 64 other e-commerce UX research reports and the full checkout benchmark database with Baymard Premium access.


However, behind that overall lackluster product page UX performance is a much more nuanced picture. At Baymard Institute we have therefore spent the last 9 months researching how users browse, filter and evaluate products in e-commerce search- and category-based product reporf. Intelligent form features such as making inferred selections, prefilling form fields, browser auto-fills, and personalization of the checkout flow — smart form field features that improve checkout UX substantially.

Comprehensive, pragmatic and actionable. Initiating, moving through, and finalizing a return online; returns usabioity, shipping methods, in-store returns, shipping labels, and packaging returns. How to provide innovative and forward-thinking product selection with guidelines on the default sort type, avoiding most alphabetical sorting, sorting interface and scope, as well as the sort types needed.

How to handle the form fields for all personal user data, incl. This was an excellent piece of work: E-Commerce Product List Usability. In the meantime consider taking a look at the just-released checkout UX performance and ranking of 50 major e-commerce sites.

The prerequisites for a great search experience: How to layout and structure information and navigation, describe complex flows or features, and finding and understanding self-service features, and the courtesy navigation.

The audits have provided us with specific and actionable advice, allowed us to prioritize development resourcesand enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. Mobile E-Commerce Mobile Basics.

That was a great suggestion, it hit our bottom line immediately. Based on the usability test findings Baymard has benchmarked the online shopping experience of 60 top-grossing US and European e-commerce sites across all of the UX guidelines. Let me check what we can do to improve the usability in the Smashing Shop.


See all 53 testimonials. Product Page The ‘Buy’ Section. People here are quite pleased and amazed by the amount of work that was put into this. Mike ArsenaultCo-founder of Rejoiner. Learn how your comment data is processed. This original usability study focuses on how users behave during a checkout flowwhere they get stuck, and why they abandon their purchase. Cary MoodyUsability Researcher at Hallmark.

E-Commerce Checkout Usability

You can learn more about getting full access to the study at: In addition to the Product Page report, the study also includes unrestricted access to the Product Page UX benchmark database. We’re very happy with the work Baymard has done for us so far, and I hope we’ll have the chance to work together again on future projects.

Extremely helpful, thank you! Product Page User Reviews. Cary MoodyUsability Researcher at Hallmark. The audit findings are delivered in a page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

Lastly, you usabbility learn more about getting full access to all 93 product list design guidelines and the page usability report, along with unrestircted benchmark access, at: How to handle the form fields for all personal user data, incl.