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David ogilvy confesiunile unui om de publicitate pdf
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David Ogilvy was an advertising genius. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention–and sell more products. More than an advertising guide, How to Advertise shows how to build brands and businesses.
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Alan Parke (Foreword of Confesiunile unui om de publicitate)
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