In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. Think Jar Collective and Frans Johansson have a conversation about creativity, intersectional thinking and Frans’ new book the ‘The click. Book review: The Click Moment, by Frans Johansson. Andrew Davidson enjoys a pithy look at how to germinate great ideas.

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Chance situations usually foil this.

I liked the examples, they were different than others I have seen for this type of topic. Part II was more enjoyable to read because Johansson complements his theory with the actions that one could use to increase opportunities and chances for success.

To harness complex forces 1. In a nutshell it says that serendipity and randomness has far more to do with success than we normally think that it does, and that there are ways to harness randomness to use in your favor.

I love the idea behind the book that we need to be open and ready for those, possibly unexpected, moments that can be game and life changers for us. Those are just a few of the techniques we use. The idea of small, purposeful bets plays off of this by keeping actions with uncertain outcomes at a small scale so that the overall level of risk stays within our risk comfort zone, and so that we can survive to fight another day if the actions don’t work.


As I’ve said for a few years now, we have to be embrace randomness and uncertainty; we have get comfortable with being uncomfortable. Johannson explains that this 10, hour rule works out remarkably well in paths where the rules never change, ie.

Book review: The Click Moment, by Frans Johansson

It provides a lot of examples of random events that derived in success, such as omment tsunami that ended up in the rising success of the text-messaging technology, or the well known girl that had a dream about vampires that later became the nightmare of all of us that like good literature. Is Sleep a Lost Virtue?

Place many bets if success is random, trying a LOT of things is better than trying the “right” thing 2. Frans details the random coincidences, occurrences and johanssoh that led to the success of Microsoft, Starbucks, Diane von Furstenberg, ABC, Nokia, and Apple, among other companies and people.

The Click Moment: Seizing Opportunity in an Unpredictable World by Frans Johansson

Examples are Venus and Sarina Williams, who practiced tennis, with it’s limited number of possible moves, repeatedly from childhood; YoYo Ma, the violinist; boxers, who have to master a limited number of moves.

Be a Project Motivator.

Books by Frans Johansson. Feb 28, Ariadna73 rated it it was ok Shelves: H I won this book as a first read. In that, he follows the current vogue for pulling business and popular culture together.

The rest of the book focuses crans these chance situations and suggestions for making yourself or your business available for them. Quotes from The Click Moment We usually believe that success is more a result of planning, strategy and analysis, and that randomness and luck are out of our control.


This book shows you how to encourage Click Moments in your life, how to recognize them or at least not dismiss them outright and how to capitalize “double down” on them. Dec 05, What You Will Learn rated it it was johansaon. Most Popular Latest Entries. He uses interesting anecdotes in this section and throughout the book in generalhowever Part I dragged and Cluck found myself getting impatient while reading it. I liked the book okay. Refresh and try again.

Four ways to embrace the random: Several examples and anecdotes show that 10, hours of practice is most effective in situations where the rules are mostly fixed or the outcome predictable. But is that complex?

The Click Moment, by Frans Johansson

At times, it is all a bit Gladwell-lite, until you want to shout that it might be easier just living life rather than over-examining it. Former Downing Street insider: Another interesting section is providing a caveat to the Gladstonian assertion that 10, hours of practice makes you an expert – that’s if rules don’t change, like in tennis, piano playing, or chess.

Think Jar Collective and Frans Johansson have a conversation about creativity, intersectional thinking and Frans’ new book the “The click moment”. These moments have a way of changing the trajectory of peoples’ lives, if they act on them.