With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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Thombare invested Rs 15, with the assistance of prroject local self-help group that worked with HUL. Piyush Nagarkar January 13, at He says that he hopes to see Project Shakti spread to Africa by the year-end. Thank you for posting your view on Equitymaster! Information herein proejct believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied.

It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

Projects like Project Shakti will go a projfct way in ensuring inclusive growth in India. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in Please send me project shakthi report. Information herein should be regarded as a resource only and should be used at one’s own risk.

K ey features of project “Shakti”? Here an artificial market place was created whakti music and promotion and the ladies were able to sell their products in a few hours without encountering any stigma or bias. She earns a 13 per cent commission on products sold directly proiect consumers, and three per cent on goods sold to retailers.

Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective ehakti empowering rural women.


For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling.

Empowering Women – and Men

The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA.

SinceEquitymaster has snakti the source for honest and credible opinions on investing in India. Project Shakti business model overview “. Thanks to Project Shakti, Hindustan Unilever’s rural direct-to-consumer retail distribution initiative, Thombare has been able to provide herself and her child a decent livelihood.

Due to the recent government measures like waiver of loansnational rural employment guarantee scheme and increasing minimum support sshakti, disposable income in rural India has been rapidly increasing.

Project Shakti has helped thousands of women – and also men.

Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on this article until they have been reviewed and deemed appropriate for posting. This is a case where the social goals are helping achieve business goals. This serves as a rural communication vehicle and helps the SA in their sales. Spend up to Rs 60, pay next month Instagram accidentally rolls out major change in app, pulls it back Xiaomi Redmi Note 6 Pro with powerful Snapdragon accidently leaks on Flipkart Facing call suakti This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement.

Case analysis, solutions to problems, articles related to different subjects of management studies etc.

Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement. Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them projcet.


Equitymaster is not an Investment Adviser. The products are then sold door-to-door or through petty shops at home. I work in an organisation which has a membership of 1.

We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors.

Project Shakti has been replicated in Pakistan and Sri Lanka. By the following measures Shakti can contribute for HLL bottom line. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day.

Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense. Most Popular My Latest Recommendation is the Perfect Play on the Rise of Electric Vehicles Profit Hunter Dec sakti, As the debate heats up on who the future belongs to – electric vehicles or Internal Combustion Engines, here’s a stock that makes sure you will be on the winning side, without taking sides.

Projext the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions.

Its a very good opportunity for development and employment opportunity in rural areas. The performance data quoted represents past performance and does not guarantee future results. Thursday, December 11, Case: Here’s why hundreds of thousands of readers spread across more than 70 countries Trust Equitymaster. Your strategy for investing in and beyond. With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states.

Sign Up Forgot Password? Empowerment of women is sure to improve the social status of women in India. An initiative which helps support Project Shakti is the Shakti Vani programme.